Love has no borders, but beauty trends? They’re stacked in favor of les Françaises. From French Girl™ Hair to French Girl™ Skin, there’s a constant consumer mania to look Parisian. (Translation: A little messy, a lot cool, and usually glowing from state-sponsored healthcare.)
Isabel Marant is the French Girl™ mothership, with slouchy boots, giant v-neck sweaters, and bohemian trust fund dreams reliably (and wonderfully) woven into every fashion show. But this season, things took a strange turn into l’Amerique.
To start with, there was glitter—normally a grave sin in French Girl™ world. Makeup artist Lisa Butler swept a tiny amount of small-but-not-tiny sparkles from the temple to the cheekbone with her finger, choosing a neutral peach shade for a “suddenly shiny” effect as the models caught the light. “It’s cool because it’s not obvious,” she said, “and it’s a small enough amount that you won’t find it in every corner of your house the next day,” which would be so not French.
Next, there was an import straight from a Millennial American Starter Kit: Glossier Boy Brow, which Butler brushed into the brows of both male and female models (USA babes Gigi Hadid, Janaye Furman, Grace Elizabeth, Kaia Gerber, Lexi Boling, and Binx Walton included).
But one thing remained resolutely French Girl™: the hair, which master stylist (and Paris native) Stephane Lancien left loose with a touch of hair wax on the ends, or twisted into a messy bun at the nape of the neck, pinning—and pulling small pieces out for maximum “effortlessness”—into a spiral after securing it with an elastic.
Et voila. Paris and Brooklyn, it’s like you’re now just one subway stop away.