Grab your jade eggs: Gwyneth Paltrow’s lifestyle and wellness brand Goop is coming to Netflix. According to Variety, the Goop docuseries will feature 30-minute episodes hosted by Paltrow and chief content offer Elise Loehnen and will utilize “experts, doctors, and researchers to examine issues relating to physical and spiritual wellness.”
“We were speaking to the platform question, and where our people are,” Loehnen told Variety. “They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that.”
Goop magazine, a quarterly printed publication, will be put on hold for the Netflix series and will resume publication after the docuseries premieres.
The brand has relied heavily on Paltrow’s vision and taste—not without some controversy—and it looks like the Netflix show will be no different. “Gwyneth is a highly visual, tactile person. The quality of everything that we produce is very important to her,” Loehnen said. “She’s always looking for white space. Whether it’s developing physical products or thinking of content. With this show, I think she’s only really interested in opportunities where we can uniquely be ourselves and do things potentially disruptive.”